Words That Travel Well
The world is our reference
Intelligent, modern editorial content for travel, hospitality, and destination brands worldwide.
Our Services
We create brand-led editorial content for destinations, hotels, cruise lines, yachting companies, and hospitality-driven spaces. Drawing on over 50 years of industry knowledge and corporate collaboration, we translate insights into language that guides the guest experience throughout the client journey.
Editorial Direction
We establish a clear editorial framework that defines how your brand communicates and ensures consistency across all channels. This includes tone of voice, content guidance, and practical standards that actually work.
Content Architecture
Design the structure and strategy that organises how content is planned, connected, and reused. This includes defining hierarchies, formats, and building blocks to ensure consistency, clarity, and scalability across platforms.
Visual Identity & Art Direction
Develop a clear visual framework that articulates your brand positioning. By defining clear rules for typography, colour, layout, and imagery, we ensure your brand is recognisable and coherent wherever it appears.
Plug & Play Suites
Ready-made editorial suites designed for speed, consistency, and immediate use. These curated content packages offer a refined foundation for brands seeking high-quality output on tighter timelines.
Custom Copywriting
Create original copy for the places your brand lives, from websites, apps, campaigns, to guest-facing comms. The copy is developed for your brand, based on guidelines, context, business needs, and tone of voice.
Proof Reading & AI Editing
Review and edit AI-written copy to correct tone, verbiage, and structure, ensuring it reads naturally and can be properly referenced. All content is fact-checked and refined to meet SEO requirements.
Bars & Lounges • Staterooms & Suites • Destination Guides • Retail & Boutiques • Entertainment & Culture • Booking & Pre-Arrival • Wayfinding & Navigation • Daily Programming • Guest Apps & Digital Interfaces • Destinations • Shore Excursions • Dining & Culinary • Bars & Lounges • Staterooms & Suites • Destination Guides • Retail & Boutiques • Entertainment & Culture • Booking & Pre-Arrival • Wayfinding & Navigation • Daily Programming • Guest Apps & Digital Interfaces • In-Room Experiences • Environmental & Sustainability • Accessibility • Safety & Compliance • Editorial Features • Brand Voice & Messaging • Consumer Journeys • Spa & Wellness • And more...
Who We Are
Abroad & Away is led by senior editorial specialists with over 50 years of joint experience across the luxury and consumer maritime and hospitality industries. Our backgrounds span destinations, hotels, cruise lines, yachting, and experience-led companies, with a particular fluency in the operational, cultural, and commercial realities of life on and off shore.
Our studio is rich with extensive in-house knowledge across a broad range of formats. This includes online and offline publications, long and short-form destination content, structured SEO digital and UX copy, brand voice systems, blogging, and large-scale content environments. We are used to working with brands of all sizes in different markets, time zones, regions, and audiences, and to adapting content accordingly.
Abroad & Away was created to support content clarity, substance, and consistency. We work closely with marketing teams and apply the editorial judgement that comes from long experience in sectors where detail, tone, and execution matter. Work with us today.
Companies who trust us
Let’s chat!
If you’re building a brand, shaping a story, or simply need your words to work harder, we’d love to talk. Abroad & Away partners with teams of all sizes to create content that feels clear and considered, and is genuinely human.
Book an appointment and let’s see where the conversation takes us.