Built on Experience. Written with intent.
Abroad & Away was founded to help hospitality brands communicate more clearly. In an industry where journeys are layered, fast-moving, and detail-driven, content needs to do real work—guiding customers, setting expectations, and building trust from the very first touchpoint.
With backgrounds across the maritime and hospitality industries, and experience inside global luxury and consumer brands, we understand how content functions in the real world. We’ve worked across destinations, ships, properties, and platforms, which gives us a practical understanding of how brand ambition and operational reality intersect—and what matters most to the customer navigating it.
That experience shapes the work we do. From destination guides and cultural context to stateroom descriptions, dining venues, spa and wellness experiences, and ship- or property-specific requirements, our content is developed to inform, orient, and reassure. Whether editorial, experiential, or functional, it helps customers feel confident long before arrival.
How clients work with us varies. Some come to us for modular editorial content that strengthens existing platforms. Others need bespoke, brand- or vessel-specific writing developed in close collaboration with internal teams. Many choose hybrid models that combine ready-made suites with custom execution, allowing investment to be focused where it has the greatest impact. In every case, our goal is the same: content that feels cohesive, considered, and aligned with both brand standards and operational realities, supporting measurable performance with polish that earns trust.
Let us be your guides
Abroad & Away is led by two British-born editorial and content directors based in Miami and Monaco, supported by a wider network of writers, editors, and specialists across the hospitality, travel, and maritime sectors. Together, we bring a distinctly editorial, international perspective shaped by decades of work across the U.S., Europe, and key global markets.
Hannah | Miami
Creative Director (copy), narrative strategist, and editorial lead with two decades of experience across hospitality, cruise, fashion, retail, and global consumer sectors. Hannah has shaped voice and narrative for The Ritz-Carlton Yacht Collection, Aman at Sea, Royal Caribbean, Celebrity Cruises, Azamara, Silversea, and Carnival, as well as household names including American Express, Calvin Klein, T‑Mobile, and Zumba. She specializes in brand voice systems, content architecture, executive messaging, and multi‑channel editorial frameworks for brands operating at scale.
Zoe | Monaco
Editor, publisher, and digital content specialist with 25 years across cruise, hospitality, travel, and premium consumer storytelling. Zoe’s portfolio includes Booking.com, Crystal, Silversea, Bespoke Luxury Weddings, Quintessential Brands, Traveltopia, EssilorLuxottica, Aman at Sea, and The Ritz-Carlton Yacht Collection, along with extensive experience developing SEO-led content ecosystems, destination guides, and multi-platform editorial strategies for lifestyle and culture brands. She specialises in destination storytelling, digital content systems, and narratives that balance accuracy, clarity, and performance, shaped by years of work in both the U.S. and Europe.
Where we operate
Miami and Monaco
Two global epicenters of yachting, cruising, and high-impact hospitality.
Our dual-market base keeps us embedded in the industry year-round, from shipyards and design studios to hotel groups, ports, agencies, and decision-makers. For our clients, this translates into sharper context, faster access, and content grounded in current industry trends.
Who we serve
Boutique hotels, regional hospitality groups, cruise operators, yachting companies, destination agencies, booking platforms, tour operators, restaurants, spas, and travel brands seeking expert storytelling without agency overhead. From South Beach to the South of France and beyond.
Case Studies
Royal Caribbean Group
For the Royal Caribbean Group’s digital transformation, we led/supported content architecture and narrative systems across Royal Caribbean International, Celebrity Cruises, and Azamara. Working alongside Innovation, we developed copy and frameworks for the app ecosystem, website, AI gaming features, digital signage, itinerary-specific onboard content, crew communications, and guest-facing touchpoints. We also created employee content systems and trained onboard teams to sustain brand voice and tone across the fleet.
The Ritz-Carlton Yacht Collection
A long-term partnership shaping brand narrative and voice across ships, suites, dining, wellness, itineraries, and an extensive library of shore-excursion content. We also develop emails, campaigns, and ongoing editorial frameworks that guide the brand’s written expression fleet-wide.
Aman at Sea
Web architecture, narrative direction, brand voice, destination frameworks, and experience descriptions for Aman’s first yacht. We balanced Aman’s quiet luxury with maritime specificity, establishing a clear editorial foundation and distinct tone of voice for the brand at sea.
Contact us
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