Words That Travel Well
The world is our reference
Editorial and content direction for luxury travel, hospitality, and maritime brands. And the guests, ships, and destinations that define the journey.
Our Services
We create brand-led editorial content for destinations, hotels, cruise lines, yachting companies, and hospitality-driven spaces. Drawing on over 50 years of industry knowledge and corporate collaboration, we translate insights into language that guides the guest experience throughout the client journey.
Editorial Direction
We define how your brand communicates and hold that standard across every channel. Tone of voice, content governance, editorial frameworks, built for how your teams actually work, not how they should in theory.
Content Architecture
We design the structure that connects your content: hierarchies, formats, reuse logic, and platform-specific requirements. The result is a content system that scales without losing coherence.
Plug & Play Suites
Ready-made editorial suites for brands that need high-quality output on tighter timelines. Shore excursions, stateroom descriptions, dining and spa copy, destination guides — developed to your brand voice and ready to deploy.
Custom Copywriting
Original copy for wherever your brand lives: websites, guest apps, campaigns, onboard materials, pre-arrival communications, and everything in between. Written to your brief, your voice, your guest.
Bars & Lounges • Staterooms & Suites • Destination Guides • Guest Apps & Digital Interfaces • Shore Excursions • Dining & Culinary • Retail & Boutiques • Entertainment & Culture • Booking & Pre-Arrival • Newsletters • Guest Apps & Digital Interfaces • In-Room Experiences • Environmental & Sustainability • Brand Voice & Messaging • Consumer Journeys • Spa & Wellness • And more...
Who We Are
Abroad & Away is led by two senior editorial directors—Hannah in Miami, Zoë in Monaco—with 50 years of combined experience across cruise, luxury yachting, hotels, and destination brands. Our backgrounds span editorial, digital, and brand content at the highest level; the standard we hold comes from decades inside the industries we write about.
We work closely with marketing and brand teams across the full guest content spectrum: shore excursions, stateroom and suite copy, dining and spa descriptions, destination guides, brand voice systems, website content, onboard materials, and pre-arrival communications.
The work we do appears where it matters most—inside the guest journey, at every touchpoint where trust can be earned (or quietly lost).
Companies who trust us
Let’s start at the very beginning (a very good place to start)
If you're a travel or hospitality brand that knows content should be doing more — reach out. We'll take time to understand your brief, your brand, and what you actually need before proposing anything. No obligation, no agency overhead.